Master and the Margaritas – an Analysis of “Bezdomny”

The Master and the Margarita â€Å"Locomotor and speech excitation, delirious interpretations, complex case, it seems. Schizophrenia plus alcoholism, disturbed imagination and hallucinations†. This was doctor Stravinsky’s diagnosis of Ivan Nikolayevich Ponyrov after his super natural encounters with Professor Woland. Ponyrov, also known as â€Å"Homeless† is a character of character of great interest especially on the topic of magical realism and the lunacy institutionalized belief systems in Soviet Russia as well as the modern western society, that make Ponyrov one of Bulgakov’s most interesting characters.This paper is interested in exploring the role of Ponyrov in Michael Bulgakov’s The Master and Margaritas with the focus on what kind of social representation Ponyrov was intended to represent in the novel. This paper is constructed in attempt to relate the historical relevance of phantasmagoria characters from The Master and Margeritas to its pa rallel narratives in 1930s Russia, showing that the character of Ponyrov is a reflection victimization of societal and institutional absurdity such as Stalin’s Great Purge during the early years of Soviet Russia.The story of The Master and Margaritas took place in 1930s Moscow, though the story is restricted to neither the realm of reality nor this specific time period as the story blends and weaves between the story of Jesus in ancient Roman Empire and industrial Russia. The novel’s beginning holds particular importance in understanding Ponyrov (or â€Å"homeless†) as introduce the reader to two worlds, both full of censorship and political prosecution.Before the Devil’s introduction as a foreign Professor name Woland, this world seemed to follow the laws of physics, thus at the beginning of the novel it seemed to be a realist story, complying with modern communist and realist doctrines on gothic literature. The story eventually morphs two fantastic real ms as Professor Woland slyly brought in several fantastic/theological elements to atheist-anti religious believers such as our character of focus, Ivan Nikolayevich Ponyrov. This no doubt created disbelief and tension between the non-believers (Berlioz and Bezdomny).It is at this point when some of the Omni-type qualities in Bezdomny are first reveled. Bezdomny, in his reaction to seeing what happened to Berlioz and his dialog with the Devil showed us he is the character type that represents; a believer in the status quo, which at the time was the atheist outlook on the existence of Jesus Christ; a law abiding citizen and a defender of soviet beliefs. Later when he went on his unfortunate adventure to confirm what he experienced to the authorities, Bezdomny was sent to a mental institutional.It is this betrayal of a society toward an individual when the individual has done nothing wrong. Bulgakov was very conscious of the fear of political prosecution in Soviet Russia during the tim e he wrote The Master and Margaritas as he himself fear the implications his novel would have for him. Therefore it is very interesting to focus on the subtle hints of political advocacy rebelling against the state. Back in the story the chaos induced by Satan disguised as Professor Rowland Satan, ominously flipped Ponyrov’s world upside down, creating horrible internally confusions in Ponyrov.Having just being confronted that his core belief in religion false and later having had to witness the horrific death of someone he knew, his reaction to all these changes are arguably the most relatable and seemingly sensible from the perspective of a rational reader. Yet, his misfortune had only began, Ponyrov was condemned insane and segregated from ‘normal’ society by the society he thought to be fair and rational. As a young poet, who before the strange events at Patriarch Pond was still a promising poet who is living a good life or a life without prosecution.It is th e sudden change in the story we see not only the introduction of magic realism in the novel but it also shows the drastic change of reality for many political activists, intelligentsias, and academics in Russia since the October Revolution. That particular demography is presented in Bezdomny. Bulgakov’s excellence in this piece is his ability to avoid political prosecution for his own work and through satire and the disguise of a ‘alter reality’ to construct a realistic representation of soviet political prosecution during Stalin’s censorship and political purge.Bulgakov was not able to publish ‘The Master and Margaritas’ as he would have liked because he too was a victim of Soviet censorship. This piece was first rejected by the editorial board as it was too radical at the time and the publish version was only submitted after editing many potentially offensive parts to the Soviet Government. The theme of censorship is quite noticeable and by understanding Bulgakov’s history and his own personal relationship dealing with censorship, its evident the â€Å"master† in the story is really Bulgakov himself.The master and Bezdomny were both considered insane by their society, and the standard qualification for admission in a mental institution is a reflection on the standard, which the editorial board qualify as work accepted or work rejected. Bulgakov tried to show that the two institutions, editorial board and mental institution is really both a method of censorship and political purge. In the logical of a paranoid dictator, Stalin was be very sensitive about individuals thinking ‘outside the box’ , especially a creative and provocative writer like Bulgakov.The most provocative element in creating Bezdomny as a character is probably his interactions with the master in the mental institution they were both forced to attend. At this point in the novel, the readers should already have a firm understan ding that neither Bezdomny nor the Master actually have any mental illness. The conversations between Bezdomny and the Master over the Master novel seemed coherent and logical. As to the magical elements that made them seem crazy, Bezdomny especially was not the archetype but merely the observer of absurdities that were happening around him which made him seem crazy.It is this powerful mental experiment that Bulagkov embark the readers on so we are conditioned to resonate with Bezdomny in feeling helpless and wronged. As a reader, it was difficult not to feel trapped and powerless while reading this section, and this is in part a product of the form of narration Bulgakov uses in the novel. The story, apart from dialogs between characters is told in through mostly an omniscient narrator, whom the readers have no knowledge of. The combination of the narration techniques Bulgakov used was able to achieve a cinematic reading experience as one follow through the four short days the story cover.

Artificial Posterior Teeth Denture Prosthodontics Health And Social Care Essay

Natural dentitions contribute to a figure of unwritten maps, therefore to keep these maps natural dentitions have to be restored once they are lost. A.C Elias et Al. ( 1 ) reveal that as a consequence of tooth loss maps as address, chew and visual aspect are harmed. Further John Joy Manappallil ( 2 ) explains that with the loss of teeth the psychological province of the patient may be harmed due to the bad visual aspect. The physical province of the patient may besides be affected due to the inability to masticate nutrient and hence weight loss may happen. One of the options available to reconstruct the maps lost subsequent to teeth loss is by the usage of a complete dental plate. Manappallil ( 2 ) provinces that patients expect dental plates to be recollective, supply esthetics, map and comfort. This paper will discourse the standards used to choose posterior unreal dental plate dentitions in order to accomplish a successful complete dental plate intervention. Jason F. McCord et Al. ( 3 ) reveal that the choice of posterior dentitions is a important portion of the line of intervention that nevertheless may non be considered by many tooth doctors and that this determination is chiefly left to the technicians. Aaron H. Fenton ( 4 ) provinces that it is unadvisable to non affect the patient during the procedure of choice of dentition. The choice of posterior dentitions is a complex procedure and in which a figure of factors must be considered. McCord et Al. ( 3 ) province that posterior dentitions should be selected depending on the patient ‘s demands. Hence, the clinician should see occlusal, stableness, and aesthetic factors during the procedure of choice. This means that a dental plate is considered successful when the patient feels comfy utilizing it. Elias et Al. ( 1 ) province in their reappraisal that unwritten comfort comprises deficiency of annoyance, aesthetics and masticatory efficiency. Deepak Nallaswamy Veeraiyan et Al. ( 5 ) point out that fro m the patient ‘s position the unreal dental plate dentitions are the most of import constituent of the dental plate as their map is to supply aesthetics, chew and address. As already mentioned above by Manappallil ( 2 ) the psychological and physiologic province is affected by the loss of dentitions. Psychological and physiologic province of the patient can be improved through complete dental plate intervention due to maps of unreal dentitions. Manappallil ( 2 ) explains that following a successful removable complete dental plate intervention the patient should be able to return to her/his normal activities, should be able to socialise confidently and should be able to masticate nutrients usually so that the sum of nutrient consumption is non comprised. Furthermore, Manappallil ( 2 ) besides reports that a complete dental plate must be well-retained, supported and stable so that it functions expeditiously. Posterior dental plate dentitions can lend to keeping and support. Mana ppallil ( 2 ) provinces that certain occlusal strategies can be utile in diminishing sidelong forces, therefore bettering keeping. He proceeds by explicating that dental plate stableness is affected by occlusal factors ; a decrease in sidelong forces and proper occlusion can help in bettering dental plate stableness. R. Mericske-Stern et Al. ( 6 ) suggests that the chief ground for a complete dental plate being described as unsatisfactory is denture instability and hurting during biting. In order for posterior unreal dentitions to execute their map and supply comfort, masticatory efficiency, aesthetics, dental plate stableness, keeping and cause no bone reabsorption they are selected depending on certain standards which are cuspal disposition, size, shadiness and stuff. Artificial posterior dental plate dentitions are available with different cuspal dispositions. Manappallil ( 2 ) provinces that the angle between the horizontal plane and cusp slope is termed cuspal disposition. Veeraiyan et Al. ( 5 ) grouped posterior dentitions harmonizing to their cuspal disposition or occlusal morphology into three groups. The first group comprises the cusp dentition that are subdivided into anatomic and semi-anatomic. The other two groups are the cuspless dentition and the particular tooth signifiers. Veeraiyan et Al. ( 5 ) province that anatomic dentitions are the most normally used and supply superior aesthetics. Their cusps may organize and angle of 33A ° or 30A ° . Their high quality to other types is chiefly a consequence of their resemblance to natural dentitions, their good masticatory map and their ability to diminish rotary motion of a dental plate. Nevertheless, drawbacks include that they are hard to put into balanced occlusion and the fact that s idelong forces displace the dental plate easy when these dentitions are used. Veeraiyan et Al. ( 5 ) reveal that semi- anatomic dentitions are besides termed modified-cusp or low-cusp dentitions. They make clear that cusps of semi-anatomic dentitions make an angle of 20A ° or 10A ° . Semi-anatomic dentitions are preferred in instances of unnatural jaw dealingss. They pose less trouble during puting into balanced occlusion, let for dental plate stableness during masticating as they cut down the consequence of sidelong emphasiss on the dental plate. However they show a lessening in masticatory efficiency and aesthetics. Manappallil ( 2 ) provinces that cuspless dentitions are besides referred to as level or monoplane or zero-degree dentitions, and that they were produced with the purpose of cut downing sidelong forces on the dental plate to better stableness. Veeraiyan et Al. ( 5 ) explain that teeth with a 0A ° cusp angle are indicated with neuromuscular upsets and hapless ridg e relationships. The benefits of cuspless dentitions are flexibleness during puting, decrease of the consequence of sidelong forces on dental plates, and proviso of more lingua room. However, they show a lessening in masticatory efficiency and supply least aesthetics. The last tooth signifier would be the particular tooth signifier. Veeraiyan et Al. ( 5 ) mentioned particular tooth signifiers which included French ‘s buttockss, VO buttockss and Sosin- bladed dentitions. In general, these can supply chair to excellent cutting efficiency but show hapless aesthetics and are more expensive. Bernard Levin ( 7 ) studies that F.A French designed non-anatomic dentition in the early twentieth century called French ‘s buttockss. Gallic wanted to take advantage of the cuspless dentition construct but besides increase masticatory and dental plate stableness. He attempted this by extinguishing the inframaxillary buccal cusps and puting a ridge of porcelain in the centre of the tooth mesiodistally. However, his effort was non successful due to the brickle nature of porcelain when exposed to masticatory forces. Levin ( 7 ) besides mentions that in 1946 Hardy introduced dentitions with a curved blade traversing the occlusal surfaces of dentitions. Vee raiyan et Al. ( 5 ) reveal that Hardy was the first to plan a tooth with a metal insert and called it the â€Å" Vitallium Occlusal † ( VO buttockss ) . The tooth has the visual aspect of the merger on one grinder and two bicuspids with a Vitallium metal insert that somewhat protrudes occlusally from the tooth ( Fig 1 ) . Due to the metal- to- metal contact a better masticatory efficiency is achieved. Levin ( 7 ) reveals that utilizing these dentitions it might be hard to accomplish balanced occlusion in add-on to being inaesthetic. The concluding particular tooth signifier is the Sosin bladed tooth. Levin ( 7 ) studies that it was introduced by M.B Sosin and that he designed them by puting a blade on the whole occlusal surface of grinders and bicuspids of maxillary dentitions. He placed metal tabular arraies on the inframaxillary dental plate dentitions to oppose these blades. The dentitions were extremely efficient but were inaesthetic and required a tooth doctor with adept accomplishments to put them up. Veeraiyan et Al. ( 5 ) that nowadays the best masticatory efficiency is exhibited by Sosin bladed dentitions. Fig. 1

Does the mixture of debt and equity in a firms financial structure Essay - 1

Does the mixture of debt and equity in a firms financial structure matter why - Essay Example There must be a certain proportion of debt and equity in the balance sheet of a company. Variation in the debt and equity ratio of the firm can be seen at the arrival of a firm’s tangible assets and the reduction of its intangible asset. A company with large amount of purchased goodwill forms heavy acquisition activities which may end up with forming a negative equity position for the company. Suppose a firm has a long term debt of $3000 and the value of its assets is $12,000, its debt to equity ratio is 0.25. This ratio indicates that the firm’s 25 percent assets have been financed through debt. If a company debt to equity ratio is greater than one, this means that majority of the firm’s assets have been financed by debt and therefore there are increased chances of bankruptcy. Such firms are considered riskier in terms of investment in the sight of investors and financial institutions. A company with a balanced debt to equity ratio is considered healthy in the eyes of the investors and lenders. The mixture of debt and equity is considered to be important with respect to the firm’s financial structure as it is used as a standard for judging the financial performances of companies. It measures the ability of the firm to be able to repay its debt or not. If the debt to equity ratio of a firm is increasing this indicates that the firm’s assets are rapidly being financed by the debt rather than the company’s own finances. The lenders and investors would rather give preference to companies with low debt to equity ratio because their interest would be better protected in the case of business decline. Therefore the companies with low financial leverage ratio are able to attract more investors (Debt-to-Equity Ratio). The optimal financial leverage ratio is 1. This means that all the long term liabilities of a company are equal to its assets. This ratio may vary from industry to industry, as it also

English - American Parenting Essay Example | Topics and Well Written Essays - 750 words

English - American Parenting - Essay Example Parenting techniques and practices vary on the basis of religion, economy, culture, geography and technology. There are many factors that shape the parenting practices of a particular society. Parenting must be given an absolute meaning and purpose because children are the future of this world and their behavior should reflect their abilities to create a better world. Today, getting married and having children is nothing more than a custom which is not the true purpose of having a family. Parents must first understand why having children is important to them and whether they will be able to raise their children well. American way of parenting has been criticized time and again and an average individual might even agree to this criticism since the exposure of American family life that this individual may have had would point to very unhealthy and poor parenting practices. That is why shopping and junk food have become the symbols of western teenage life. Symbols represent a lot of val ues for families. For Chua, a violin represented eastern family values. â€Å"In our household, the violin had become a symbol. For me it symbolized excellence, refinement and depth – the opposite of shopping malls, mega-sized Cokes, teenage clothes and crass consumerism.† (Chua 207) Human beings evolve to survive. Their lifestyles are in a state of constant flux. Parents are familiar with their drawbacks and they wish to see such drawbacks absent in their children however, what they need to understand is how these drawbacks originated within them in the first place. Understanding the child’s psychology is crucial to practice ideal parenting. Elinor Ochs conducted a study in which she observed the life of thirty two middle-class families of Los Angeles. Her findings show that children of the subject families did not perform household obligations on a regular basis unless instructed otherwise. â€Å"In one fairly typical encounter, a father asked his eight-year- old son five times to please go take a bath or a shower. After the fifth plea went unheeded, the father picked the boy up and carried him into the bathroom. A few minutes later, the kid, still unwashed, wandered into another room to play a video game† (Kolbert, 2012). In another encounter an eight year old girl ordered her father to bring her silverware even though she knew exactly where the silverware was kept. Another boy named Ben could not put his sneakers on because their laces were ties and he had to ask for his father’s help since he did not know how to untie them. Such behavior of children is fairly common among the American families. â€Å"According to one poll, commissioned by Time and CNN, two-thirds of American parents think that their children are spoiled† (Kolbert, 2012). This behavior of children has certain number of reasons attached to it; poor parenting methods being the primary one. It is not just the fact that the American children have been b ombarded with variety of material objects such as toys, clothes, video games, cell phones, laptops, iPads, IPhones, computer, television, PlayStation and cameras to fill their lives with but also the fact that parents have lost authority over their children. Nowadays parents require their children’

One change I would made to Houston Commit y College ( HCC) Essay

One change I would made to Houston Commit y College ( HCC) - Essay Example There is a problem at the Egalitarian office and the root cause must be found and dealt with as soon as possible or the Egalitarian as a training avenue for future journalists will be nothing more than a joke in the near future. In its current state, the Egalitarian does not carry any weight among the student population and its writers, rather than being admired as some of the great thinkers on campus, come across as inept and ill educated when it comes to the finer points of journalism. As students of Houston Community College, it is our duty to try and help improve our school paper as best as we can. We have an obligation to ourselves and our college to ensure that The Egalitarian becomes the embodiment of journalistic integrity and accuracy. At the moment, The Egalitarian is wanting in so many avenues as a mouthpiece for both the college administration and student body. As a part of the training ground for the students of the College of Journalism, it is of the utmost importance t hat the professors and mentors at the department educate their students on the importance of accuracy of content, proper journalistic grammar, and create a diversified topic selection for the paper that represents the student body in a professional manner using a diverse range of topics. The topics covered by the journalism students at the paper is sadly, quite wanting in terms of becoming a true voice for the student body in terms of allowing the students to be equally represented within the pages of the school paper. The topics and news articles written by the members of the staff, and even the contributing writers show a lack of connection with the general student population who are supposed to be the main readers of the paper. The editorials and other columns do not have the ability to spark an intellectual debate among the students either. In fact, the paper is quite boring when one actually bothers to try and read the paper from cover to cover. It is perhaps because of this la ck of professionalism and interesting content from the members of the school paper that the student body chooses to pass on reading the paper when they receive their copies. They do not wish to read a newspaper that does not accurately represent their interests, misrepresents information by using irrelevant or improper information in their articles. The profanity used within the articles and horrible sentence structure, grammar, and punctuation errors within the paper are also unforgivable to any decent journalism or education student of the college who bothers to read the paper. Due to the numerous problems that plague the school paper, most members of the student body and professors alike do not view The Egalitarian as a credible news sources. This negative point of view about the school paper has prevented many aspiring journalists, writers, and educators from contributing interesting and relevant news articles to the publication staff. The lack of professionalism by the members of the newspaper team make them lose their interest in contributing to the school paper. Given such a sentiment, it is quite obvious that the student body does not consider the school paper to be a newspaper that represents the students and their interests. The Egalitarian has the ability to become the platform by which the various college departments can showcase their talents to the student body. Students of graphic arts and the like are

Were West Memphis Three Innocent Research Paper

Were West Memphis Three Innocent - Research Paper Example The initial attempts to find the boys were halfhearted and hasty at best and nothing was located on the first day. The search was continued in the morning the next day and the bodies of the three young boys were found around midday on May 6, 1993 naked, hogtied and dumped in a ditch. One of them had had his genital mutilated; all three had been victims to knife wounds and other lacerations. Further examination of the bodies showed that the boys had been subjected to mutilation before they were killed. Cause of death was determined to be mutilation and drowning. The prosecuting party said that the murders had been committed for a satanic ritual and that Echols was the ring leader. The satanic spin given to the case by the prosecution served to really sensationalize the case in public forums and among the people in general. Echols was subsequently sentenced to the death penalty and Misskelley and Baldwin were given life sentences. The ‘West Memphis Three’ spent close to tw o decades in jail before a judge finally accepted their Alford plea and set them free by which time they had spent most of their youth serving behind bars for a crime they did not commit (Sharon 2012; BBC News 2011). When presented with the raw facts, how, one may ask, were three people convicted for such a heinous crime set free just like that almost two decades later? There are actually many possible concrete reasons which emerged in these 20 years and enabled Echols, Misskelley and Baldwin to walk out of the courtroom as free men in 2011. And these are precisely the reasons that I think these men were innocent. And for this reason I will further elaborate upon them in the paper below (BBC News 2011). If the evidence against the ‘West Memphis Three’ is looked at thoroughly and from all the different angles and perspectives, it can be seen that there was a severe lack of concrete physical evidence linking the three men with the three gruesome murders. DNA testing wasnà ¢â‚¬â„¢t an option back then so the police couldn’t possibly have any solid connection between the victims and the men convicted for the murders. It is also to be noted that no personal belongings, blood, skin or hair specimens from the convicted men were found on the victims and furthermore there were no eye witnesses to the crime itself. These three kids were at best fairly inexperienced rookies and would have left behind clues linking them to the murder without a doubt had they committed this crime. This level of scrupulousness in the crime where no clue was left behind indicated the work of an expert criminal, one who knew what they were doing and how to go about doing it. Somebody like that would have left no clues behind, but somebody like that did not fit the description or demographical criteria of these young men (CNN Blog 2011; Elizebath 2011). A defense attorney for the three men said that another reason the blame was pinned on Echols, Misskelley and Baldwin could have been because they were considerably effortless targets. Another reason that is very closely linked with the first one is that during the initial investigations in 1993 these three young men were the best suspects, and for the police to be able to convict them would make a neat little ending to a horrific murder case. Moreover these men were by far the police’s best suspects to pin this crime on. Also, during initial investigations the case was handled in a hasty and disinterested manner where a lot of details were overlooked in the smoked fuelled by the fire of

Trade Positions Essay Example | Topics and Well Written Essays - 750 words

Trade Positions - Essay Example 1)†. Of course Obama has not given any direct plans for how he wants to strengthen the weakening dollar or how he plans to create an agenda of fair trade over the ideals of free trade that have existed for many years in American regional and international relationships. However, he does plan to make America more competitive by focusing government policies towards the growing sectors of the global economy where technology and research will play a vital part. Energy, education, innovation and the building of new infrastructure appear to be important causes for him in economic and trade related terms. The trade issues which seem closest to Obamas heart are the unfair deals which the US has entered into particularly with countries such as Japan and South Korea. He has recently said that both nations have created â€Å"all kinds of restrictions and barriers (Rohter, 2008, Pg. 1)† to fair trade between them and America. At the same time, Obama also appears to be pandering to those individuals who depend on free trade as it currently stands since he has said that, â€Å"I believe in free trade. It can save money for our consumers, generate business for U.S. exporters and expand global wealth (Walsh, 2008, Pg. 1)†. However, as discussed by Harris (2008) and Walsh (2008) it seems that Obama is trying to please both sides of the divide on free trade. In March, Harris (2008) suggested that the real position taken by Obama might be closer to the present stance of the government with superficial modifications if he is elected president. This is because leaked discussions between an Obama aide and Canadian officials show that the public comments made by him may not be the exact policies which his government may follow. The position on trade taken by the American communist party is in line with the popular communist agenda where trade is seen as a necessity but is also a tool with which the resources of a

Kodak and Fujifilm Essay Example | Topics and Well Written Essays - 1750 words

Kodak and Fujifilm - Essay Example In 1965, Fujifilm descended into the US, establishing its quarters in New York, in 1966 it set itself up in Dusseldorf to manage business in Europe, in 1987 it introduced itself to Germany, and so on until it had its industries scattered across the globe, from Japan, to the Middle East, to North America (Fujifilm Global, Corporate History). According to Shigetaka Komori and Shegehiro Nakajima, Chief Executive Officer and Chief Operating Officer respectively, of Fujifilm, "Once, our overwhelming core business was photographic film, but we have now evolved into a company which is continually growing in a number of new strong business fields." These "new" fields that Fujifilm is expanding into include studying the "fine chemistry which controls elaborate chemical reactions, mechatronics, optics, electronics, software and a wide array of manufacturing technologies." Fujifilm is not just a photofilm industry that deals with only camera related products, rather, as Komori and Nakajima cont end, Fujifilm even caters to producing "highly functional materials such as LCD materials; medical/life sciences such as pharmaceuticals, functional skin care cosmetics and nutritional supplements; graphic arts such as printing materials and equipment; optical devices such as camera phone lens units; digital imaging such as digital cameras, digital printing, and Photobook." For Fujifilm, the ultimate goal is to "make a broad contribution to society through products and services using our leading-edge, proprietary technologies," and "aim to be a company which can respond to any changes with corporate excellence on a global scale," (Fujifilm Global, Message from the Chairman and President). Moving onto Kodak, American inventor George Eastman founded his photofilm company in Rochester, New York in 1982 (Sparkes, Kodak: 130 years of history). In 1900, Kodak launched its Brownie camera, bringing the camera into the hands of the masses of society, and in 1969, the Appollo 11 mission even made use of Kodak film. Sparkes also mentions that in 1975, Kodak was the first to build a digital camera and in 2005 it was "the largest seller of digital cameras in the US, with revenue reaching $5.7bn." Kodak's plan was to "make photography as convenient as the pencil," and the official US Kodak website further states that Kodak is "known not only for photography, but also for images used in a variety of leisure, commercial, entertainment and scientific applications. Its reach increasingly involves the use of technology to combine images and information--creating the potential to profoundly change how people and businesses communicate." Rupert Neate in his "Kodak falls in the 'creative destruction of the digital age," makes a very poignat statement that now "it is the end of the "Kodak moment." Michael Krigsman in his piece on "Goodbye Kodak, Hello Fujifilm," also makes a similar comment that "After 131 years great American photographic icon, Eastman Kodak, filed for bankruptcy w hile Japanese FujiFilm rises toward greatness." Clearly, there has been a sharp decline in the success of Kodak despite

Pros and Cons of Outsourcing Research Paper Example | Topics and Well Written Essays - 1000 words

Pros and Cons of Outsourcing - Research Paper Example oose to outsource to avoid the pain of manufacturing in-house and reduce the cost of business while the risks involved in outsourcing are mainly lack of coordination, and linguistic barriers. Right management is the secret of a successful business which uses outsourcing. Outsourcing particularly proves beneficial for small companies. One of the success stories for such a case has been the outsourcing of Finance and Accounting (F&A) by Rhapsody; the music-subscription service. Originally the company was functioning as a joint venture, but when the parent companies separated, the finance president Michael McGinn immediately needed a finance team, so he opted for outsourcing. McGinn hired the services of an Indian company who did all for the company ranging from making payrolls to account reconciliations. This benefited the Rhapsody in numerous ways; additional resources were produced within six months only, scaling back was achieved without penalties, and the five employees in the Indian company cost the Rhapsody as much as two US-based employees would get. Technology has made it very convenient for small companies to outsource the F&A work at cheap rate. As a result of the increased competition in the market, outsourcers have started to render their services at cheaper rates. There has been a six to eight per cent decline in the price of F&A outsourcing between 2009 and 2011. Over a period of six years starting from 2004, the outsourcing contract has declined in value from $30 million to $18 million not only because of â€Å"increased competitiveness and falling price points, but also [to] the increased number of engagements being signed with organizations in the $750 million to $3 billion revenue category† (Stuart). According to Ben Towbridge, the CEO of Alsbridge, an offshore finance employee costs a company anywhere from $18,000 to $28,000 annually, whereas a US finance worker charges the company up to $70,000 including benefits (2011). The core idea of starting

The Socratic Theory of Recollection Essay Example | Topics and Well Written Essays - 1750 words

The Socratic Theory of Recollection - Essay Example What is education Are there any general objectives for it Are there any universal methods in it Is there such a thing as the typical child upon whom they may be practiced Traditionally, philosophical methods have consisted of analysis and clarification of concepts, arguments, theories, and language. Philosophers, as philosophers, have not usually created theories of education (or teaching, learning, and the like); instead, they have analyzed theories and arguments--sometimes enhancing previous arguments, sometimes raising powerful objections that lead to the revision or abandonment of theories and lines of arguments. (Leon Bailey, 205)However, there are many exceptions to this view of philosophy as analysis and clarification. The classical Greek philosophers, for example, construed philosophy much more broadly and explored a host of questions that later philosophers--more narrowly analytic in their outlook--rejected as outside the scope of philosophy. Indeed, for the Greeks, "philosophy" meant "love of wisdom," and today we think of their discussions as part of an "immortal conversation." Many of us believe that philosophy went too far in rejecting t he eternal questions, and there are signs that philosophers may once again invite their students to join in the immortal conversation. Socrates was one of the philosophers who grounded independent education, stating that both teacher and pupil had equal roles in the process of education. Further we will discuss Socrates' theory of recollection in the view of saying: " "There is no such thing as teaching, and no such thing as learning".Socrates' attitude to knowledge and education was clearly announced in Apology: a life of the former kind is not worth living. Once one recognizes one's ignorance, one must recognize that a life in such a state is not worth living. One must make it one's chief concern to seek out "wisdom, truth, and the best possible state of one's soul." Nevertheless, in the early dialogues, Socrates puts forth no substantive view about how such knowledge is to be acquired, either because he failed to recognize the problem or because he had no solution to it. (Charles J. Brauner, 353-355) His contribution is limited to seeking out those who profess to care about these things, questioning them, examining them, and testing them, learning from them if they know (unfortunately no one he meets does), and persuading them of their ignorance if and when they do not. Socrates had the support of the Delphic oracle (and perhaps even his daimonion) to sustain his faith that this was enough.The teacher, according to Socrates, is the leader of civilization. He must pursue truth even when his contemporaries oppose him. Integrity, above all, is demanded from the schoolmaster. The function of the teacher, according to Socrates, is to awaken the average man. The majority, he felt, is guided by irrational thoughts and lethargy, and lives in a cave of half-truths and illusions. Once the student is stirred, and once he becomes aware, he sees a new meaning in life. He probes and he questions. He is guided by curiosity and takes pleasure in

History of Haircoloring Essay Example for Free

History of Haircoloring Essay The first major break through in hair coloring history came in 1863, when chemist Dr. August Wilhelm Von Hofmann reported the dye properties of paraphenylenediamine. His discovery led to the birth of the synthetic hair dye industry, and PPD still Dominates the field today. Hofmann was also known for his studies of organic derivatives of ammonia and for discovering the first unsaturated alcohol and several organic dyes. On the heels of Hofmann’s discovery, in 1867 London chemist E. H.  Thullay and Parisian hairdresser Leon Hugot demonstrated the advantages of hydrogen peroxide as best chemical way to lighten hair then alkaline solutions. After the mid 1920’s oxidation dyes were greatly improved and the fashionable use of haircoloring boomed. The introduction of salon and then home hair dyes during the same period brought about a revolutionary change worldwide and explosion of hair options. Clairol’s founder, Lawrence M. Gelb, introduced hair color to salons more than 70 years ago. When Clairol launched its first salon colors in 1931, millions of women began using them. Instant Clairol Oil Shampoo Tint soon changed the look of Americans. In 1950, Clairol introduced Miss Clairol Hair Color Bath, the first real breakthrough that lightened hair without the harshness and complicated handling of bleach. For the first time, hair could be lightened, tinted, conditioned and shampooed in only one step instead of five, in only 20 minutes. In the 1661 book Eighteen Books of the Secrets of Art Nature, various methods of coloring hair black, gold, green, red, yellow, and white are explained. Hair dye or hair color, is a chemical preparation used to change the color of a person’s hair. Hair dye is used to cover gray hair, which in some cultures has historically been considered to be a sign of aging. The Romans have been known to be interested in changing hair color and history revealed that they created over a hundred recipes using natural ingredients. These preparations could only darken hair. In 2007, where the next hair color breakthrough is currently unfolding, the first in over 50 years. Advances in understanding the molecular structure of hair have allowed scientists to develop improved technologies that minimize the amount of damage in the coloring process, and even create specialized products that restore health and brilliance to colored hair. The new chemistry of hair color is here, making hair color easier, quicker, and more effective than ever. Today millions of women color their hair, spanning every age, race, nationality and religion. According to recent surveys, at least 88 percent of all women feel their hair has an effect on their self-confidence. Today women demand a quick efficient product that easily fit into their hectic lifestyle. These are the products that we have today.

The Need For Depository Systems In India

The Need For Depository Systems In India With the existence of 23 recognized stock exchanges, Indian capital market has been witnessing rapid growth in recent past. However, this growth has not matched with supporting infrastructure to handle the growing volume of paper that has flooded the market choking and existing system. This has caused problems like delay in transfer, long settlement periods, bad deliveries etc. With the view to globalize Indian capital market in a real sense, the government of India has initiated a number of financial reforms that were initiated in 1991 as part of the structured reforms comprising industrial de-regulation, privatization and globalization. A thigh committee on financial system with Sh. Narsihma Rao as the chairman has set up in 1991, which made for reaching recommendations for banking sector and non-banking financial sector to improve the flexibility and operational efficiency of the markets. Securities Exchange Board of India, Reserve Bank of India, Department of Company Affairs and Ministry of Finance are the important regulatory bodies of the capital market measuring the effective and efficient functioning of the market. SEBI also constituted a number of committees such as G.S. Patel Committee to review the system of carry forward transactions in the stock exchanges, Malegram Committee to review the disclosure practices of companies in primary market, Bhave committee to examine problems pertaining to transport shares. The earlier system, a paper based mode, entails cumbersome legal formalities for the purpose of transfer of securities and settlement of transaction theorem. The earlier system suffered from the following shortcomings, thereby arising the need for depository system, these are Lack of supporting infrastructure, Problems in transactions, Delayed settlements, Soaring costs of transaction, Transactions end up as bad deliveries due to faulty compliance of paper work, mismatch of signatures on transfer deeds with specimen record of the issuer, Theft, mutilation of certificates and other irregularities. The modern system i.e. depository system is the system whereby the transfer and settlement of scrips take place not through transfer deeds and physical delivery of scrips which are traditional but through the modern system of effecting transfer of ownership of securities by means of book entry on the ledgers of the depository without physical movement of scrips. History of stock exchanges The Indian stock markets are nearly 128 years old, with the Bombay stock exchange, the oldest of them functioning since 1875. At present there are 23 recognized stock exchanges. Stock exchanges are the most perfect type of market for securities whether of government and semi-government bodies or other public bodies as also for shares purchases and sales of shares are made in the conditions of the competitions. The bargains that are struck in the trading ring by the members of the stock exchanges are at the fairest prices determined by the basic laws of supply and demand. Development in the capital market The reforms for Indian capital market is mainly focused on market regulation, primary market functioning, secondary markets trading, development of a proper debt securities trading market, development of a derivatives market (futures and options), development of an integrated national market system, technological investment in exchanges, investor protection and more foreign portfolio investment in exchanges. SEBI, the regulatory body of the capital market, has been taking various steps and has introduced various guidelines for the efficient functioning of the market and has also constituted various committees to review the existing system and suggestions for further reforms. Deficiencies in the existing system of Scrips Transfer The existing system, a paper based mode, entails cumbersome legal formalities as per section 108 of Indian Companies Act, 1956, for the purpose for transfer of securities and settlement of transaction there on. The present system suffers from the following shortcomings, thereby arising the need for depository system, these are: Lack of supporting Infrastructure Problem in transactions Global Imperatives Problems in dealing with Securities Greater mobility of Securities Cumbersome legal system Need for depository system Indian capital market has been witnessing rapid growth in recent past. However, this growth has not watched with supporting infrastructure to handle the growing volume of paper that has flooded the market, choking our existing system. This has caused problems like delay in transfers, long settlement period, high levels of failed trade and bad deliveries, high-risk exposure etc. These characteristics were normally the attributes of an under developed market. As the market grows, there is need for better system to ensure that such impediment to growth is removed. The foreign investors seeking to invest in India are also apprehensive about the reliability of the post trade settlement mechanism used in India. The biggest deterrent or bottleneck in Indian capital market was largely manual and paper based settlement system that was obsolete for a rapidly growing market. Since 1992, old trading system in Indian stock exchanges has been under constant review. The main deficiencies have been identified in 2 broad areas: The clearing and settlement system in stock exchanges whereby delivery of shares by the seller and payment by the purchaser is made and Procedure for transfer of shares in the name of the purchaser by the company. The new system has eliminated paper work, facilitated electronic book entry of the transfer of securities, permitted automatic and transparent screen based trading in securities, shorter settlement periods and improved liquidity in investment in securities. All this has given impetus to the growth of the capital market in India. The transactions in a stock exchange, earlier involved physical movement of paper (the share certificate) which first changed hand from the seller to buyer on payment of price and subsequently was sent to the company (issuer of the share) for the change of the ownership of the shares to be incorporated in the books of the company. The process of verification of the ownership of the seller and hence validity of the sale took a long time, disabling the purchaser from the selling the shares further while the shares were being transferred in his or her name. Though section 113 of the Companies Act, 1956, stipulates that the company effects the transfer within 2 m onths. In reality transferring shares in ones name took longer. This delay reduced the liquidity of the investor, as during these times, he/she cannot sell the shares. This has proved particularly inconvenient for large investors for whom fast transfers were essential to maintain the liquidity. Apart from this, physical movement of shares also meant the possibility of theft and loss of shares in transit. The magnitude of the problem has increased manifold as the daily turnover in stock exchange has increased considerably. The average daily turnover of BSE itself amounts to Rs. 500 crores with shares of more than 7500 companies, being traded by more than 650 brokers for more than 30 million investors in the country. This has necessitated the use of better and faster transfer system like computerized records as compared to the physical paper (security) Emergence of Depositories There are two depositories that have emerged in India: National Securities Depositories Limited The Honourable Union Finance Minister, Shri. P. Chidambram inaugurated NSDL as the first depository in the country on Nov 8, 1996. It has been promoted by three premier institutions in India the largest mutual fund UTI, the largest stock exchange NSE of India Ltd. Subsequently, the State Bank of India, the largest commercial bank in India has also taken up a stake in NSDL. NSDL provides for electronic ownership, holding and transfer of securities trading in electronic securities on the NSE commenced in Dec, 96 and the first settlement of transactions in electronic securities was successfully completed at NSDL on Jan 7, 1997. The stock exchange Mumbai BSE also extended the facility of trading in electronic securities from December 27, 1997. NSDL is responsible to every individual to every individual investor who holds electronic balances with the depository. The depository participant acts as an agent of NSDL for providing its services to the investors. NSDL has designed the software for the operating systems in such a way that the software systems at the depository participant office are connected. Thus, a highly integrated set up for maintenance of investor accounts through the DPs has been developed and implemented. NSDL has access to all the accounts of individual maintained by the DPs to ensure adequate control. The operating system of NSDL also maintains continuous electronic connectivity with the registrar and transfer departments/agents of the companies whose securities can be dematerialized in NSDL. To all the investors both retail and institutional, NSDL offers the following services: Maintain beneficial holdings through depository participants. Provide for dematerialization and Rematerialisation of securities Dematerialization Rematerialisation Effect account transfers for settlement of trades Allow for receipt of allotment in the electric form Providing pledging, hypothecation facilities for stocks held with it. Receive and disburse corporate actions (only securities) Central Depositories Services Limited This is the second depository after NSDL. This inter connectivity will be established prior to the commencement of business by CDSL. This will facilitate settlement and movement of assets and custody from one depository to another. CDSL has been promoted by the Stock Exchange, Mumbai (BSE), in association with Bank of India, Bank of Baroda, HDFC Bank and Stare Bank of India. It has been able to tie up with as many as 35 brokers till now. CDSL and NSDL both have signed a MoU for inter-depository connectivity on 23rd April 1999. The MoU covers the understanding between the depositories for inter-depository transfers arising out of transactions not settled through the CH/CC (off market). The procedure for inter-depository transfers between CDSL and NSDL arising out of transactions settled through a CH/CH (on market) are expected to be finalized separately. The Depositories Act, 1996 The Depositories Act makes a provision for the setting up of multiple depositories in India. The investor has been granted the option of holding securities in a physical or dematerialized from. Thus it is a matter of choice for the investor as to whether he wants to avail of depository services. The depository has been entrusted with the responsibility of indemnifying beneficial owners for any loss caused due to negligence of the depository or its participants. For holding securities in the depository, the two routes that are adopted by depositories world over as: Immobilization In this the depository holds the securities in the physical form in its own vaults, but transfer of securities takes place through book entries. Dematerialization In this the securities in physical form are shredded and corresponding credit is made in the form of electronic balances that are maintained in the depository account. The concept of a depository has made a late entry into our country so we are fortunate to have the advantage o hindsight gained from the experience of other depositories the world over as well as adopting the latest technology. Thus, the law in our country has preferred the demat route. The demat securities will be identical and interchangeable as they will not have any unique characteristics such as distinctive number of folio. The depository will facilitate dematerialization of securities. The investor has the option of holding securities in the physical form or in the depository form. He can choose not to opt for depository system by requesting issue of physical certificates. The depository will, thus provide for Rematerialisation. All rights with respect to the securities held in the depository will be with the beneficial owner (investor) and not with the depository, the depository acting as the registered owner only. When transacting through a depository, the investor will not be required to pay stamp duty on transfer of shares within the depository. The depository will interface with the investors through market intermediaries called DPs. The depository will hold beneficial owner the level in formation through its network of DPs. The depository is obliged to provide this information to the issuer company or its registrar and transfer agent at regular intervals. This will facilitate proper distribution of benefits arising out of the investors holdings such as dividend, interest, bonus and rights as on a given record date by the issuer company or its registrar and transfer agent. The SEBI Regulations, 1996 Based on the depositories ordinance, SEBI has notified regulations on 16th May 1996, which specify the norms for functioning and operations of depositories. The depository system is very similar to banking environment. Thus, while a bank performs the function of holding, transferring and allowing withdrawal of funds, a depository performs the function of holding, transferring and allowing withdrawal of securities. A bank reaches out to the masses by setting up its branches. Similarly, a depository reaches out to the general investor through its agents that are the DPs. The regulations have selected various categories of market participants, who are eligible to become DPs and have a well-established customer interface network and are therefore the ideal choice to become the agents of a depository. The categories are: Public Financial Institutions Scheduled Banks RBI approved Foreign Banks operating in India. State Financial Corporations Certified custodians of securities Clearing corporations of stock exchanges Registered stock brokers Non-Banking Financial Companies. Entities desiring to become DPs must apply to the depository and are required to be recommended to SEBI by the depository. If approved and registered by the SEBI, the DP can be admitted on to the depository. The depository has to formulate its own set of criteria for selection of participants. The regulations require the depository to list out through its byelaws the securities, which are eligible to be admitted to depository for dematerialization. Equity shares, debentures, warrant, bonds, units of mutual funds etc. are part of list of eligible securities. The depository is empowered to set its own criteria for selection of securities and make securities eligible to be maintained in the form of electronic holdings on the holdings of the depository. Agreements should be entered into by the following entities: Depository and every participant Participant and every client Depository, issuer company and the registrar The drafts of these agreements are to be included in the byelaws and to be approved by SEBI. It is important that participants are connected to the depository through a continuous electronic communication system. The same is true for registrars or corporates communicating with the depository. In addition, for enabling settlements of securities, the depository is also to be connected electronically to clearing entities. This imposes the need for automatic data processing systems with necessary security features and forms one of the criteria for selecting securities for dematerialization. The depository required to ensure that sufficient safeguards are there to protect the data available with it and with the participants. To reduce risk in operations, the regulations stipulate that the depository and DPs must provide for, adequate insurance cover as well. Since the depository acts as the source of information for the registrar in terms of providing beneficial ownership details, the depository has to reconcile data internally with the participants to ensure validity of data. The regulations require this reconciliation to be carried out on a daily basis. Further the depositories and the registrar will also reconcile balances on a daily basis and periodic basis. SHOWING THE DEPOSITORY INTERFACE WITH THE INVESTOR AND THEIR BUSINESS PARTNERS NSDL ISSUER RT AGENT CLEARING HOUSE CLEARING MEMBER DEPOSITORY PARTICIPANT STOCK EXCHANGE TRADING MEMBER INVESTOR NSDL is electronically linked to its DPs, the RT department of the issuer co. and the clearing corporation/ clearing house of the stock exchange. This is done in order to facilitate the settlement of trades and to perform a dealing reconciliation of all the accounts balances with NSDL. The entire system is called the NEST (National Electronic Settlement Transfer) system. Thus a higher integrated set up for maintenance of investor accounts has been developed and implemented. Constituents of Depository System Depository Depository Participant Beneficial Owner Issuer Benefits/Advantages of Depository System Benefits of depository system are: To the Nation Growing and more liquid capital markets to provide financing and development stemming from more efficient post trade systems with reduced transactions costs. Increase in competitiveness in the International market place and attracting investors and fund managers by complying with stipulated international standard for and efficient and risk free trading environment. Improved prospects for privatization of public sector units by creating a conducting environment. Restoration of faith in the capital market on the participants with system to minimize settlement risk and frauds. Considerable reduction in the delay in registration which can currently impact trading. To the Investing Public Reduction of risks associated with loss, mutilations, theft and forgery or physical scrips. Elimination of financial loss owing to loss of physical scrips. Greater liquidity from speedier settlements and reduction in delays in registration. Faster receipt benefit and rights resulting from corporate action. Improved production of shareholder rights resulting from more timely communication from the issuers. Reduced transactions costs through greater efficiency. To issuer Upto date knowledge of shareholders names and addresses. Savings in costs of new issuers from reduction in printing and distribution costs. Increase in efficiency of registrars and transfer agent functions Better facilities for communication with shareholders conveying benefits of corporate actions and information notices. Improved ability to attract international investors without having to incur the expenditure of issuance in overseas market. Objectives of the study To know the perception and viewpoint of the investors regarding depository system. To know the satisfaction level of investors regarding depository services. Related Researches Alton (1994) found the principles of converting shares into dematerialized form. He also commented that with a grand start the concept of demat of shares in Indian Market is all pervasive and set to conquer the stock market. George (1996) studied the growth and the dematerialization of products and found that the concept of dematerialization is coming at a very fast pace. Kumar (1998) studied the advantages of dematerialization and opening of Demat account. He also compared the effect on trading of shares of the companies have dematerialized their shares and who have not dematerialized their shares. Mittal (1998) presented an extensive information on dematerialization of shares, their advantages, investor grievances and insurance aspect related to dematerialized shares and found that a very large potential of dematerialization of shares exists in the Indian Market. Cholamandalam (1998) conducted research on requirements to be fulfilled by a company to get its shares listed at a depository so that they can be easily dealt in dematerialized form. Hughes India Limited (1999) conducted a research to study the benefits and drawbacks, which are to be borne in mind by company that is planning to dematerialize its shares and get them registered with NSDL. Law (1999) in his article Depository Revolution has discussed that depository is not just removing fake shares and bad deliveries from the capital market but to prove a great catalyst for reform. The depository is a reality today. The concept of depository is set to revolutionize trading practices, reduce transaction costs and increase investor safety. Kumar (1998) in his Article Demat trading simpler the better has shed light on the different fees structure charged by NSDL from depository participants and by depository participants from the investors. NSDL charges nominal fees under three heads i.e. transaction fees in case of purchases, custody fees and rematerialisation fees. Gajra (1999) in his article Claim your rights has provided us the useful information that the investors get the compensation or the loss due to the depository participants mistake. The investors for protecting their return should give debit instruction to their DPs for sale at least a day or two before settlement day. Then the investor has to look for an instruction carried out properly. If he failed to get it, then he should approach NSDL, for arbitration. DPs are personally liable for their losses. This article was given in regard when SCHIL, one of the largest DPs failed to transmit instructions of its investor-clients to NSDL on time before settlement pay in. Saikia (1999) in his article Compulsory demat within a year has shed light on the views expressed by Ministry of Finance that one year has been set in adopting the full demat route for primary and secondary market shares. Research Methodology The study is based on descriptive research design. The primary data was collected and used for the research purpose. Primary data was collected by survey with the help of a questionnaire. The questionnaire was administered by the personal interview i.e. questions were asked from the respondents in a face-to-face meeting and the study was conducted with the help of pre-structured non-disguised questionnaire. Respondents were interviewed with the help of structured questionnaire. An investor residing and availing Depository Services in Ludhiana was taken as a sample. In the present study, non-probability sampling technique i.e. convenience sampling is used to collect the sample. Here in the study, population consists of all the investors of Ludhiana and a sample of investors have been taken from it. It is a convenience sampling because the respondent investors are chosen from those who happened to visit the office of a particular broker and the brokers themselves. The respondents were interviewed with a structural questionnaire by the researcher. A smaller sample but well selected sample may be superior to a larger but badly selected sample. A total of 100 respondents were selected from the city for the study. Investors ranked various advantages of depository. Rank was determined by computing the weighted average i.e. 4 points were attached to rank first, 3 points to rank second, 2 points to rank third and 1 point to rank fourth. Then for calculating ranks for various advantages, points allotted by investors were added and divided by 100 i.e. sample size. The advantage with the highest weighted average was ranked first and the advantage with the lowest weighted average was ranked fourth i.e. last. Similarly, the investors ranked problems faced by investors in depository system. Weighted average method was used. For rating the satisfaction level regarding depository services and the investors view point regarding depository system, weighted average method as well as factor analysis were used. The points were given as such. For highly satisfied +2, for satisfied +1, for indifferent 0, for dissatisfied -1 and for highly dissatisfied -2. Results of the Study Respondents Profile As per the study, majority respondents were professional i.e. 33% such as C.As, MBAs and C.S., where as 22% were post-graduates and the remaining 45% were graduates. The study found that majority of the investors i.e. 46% belonged to age group 30 or less than 40. 18% of the investors were belonging to age group 20 or less than 30, 26% of the investors were belonging to the age group 40 or less than 50 and 10% of the investors belong to the age group 50 or more. As per the study majority of the respondents i.e. 44% of the investors were found operating in the capital markets for 6 years or more. Whereas 29% of the investors have been operating for 4 years of less than 6 years, 18% have been operating for 2 years or less than 4 years and the remaining 9% have been operating for less than 2 years. As per the study, majority of the respondents had opened their demat accounts in year 2000 and 1999. The Different Sources Of Information From Where The Investors Came To Know About The Depository System. Sources of Information No. Of Investors Percentage Brokers 42 42 Friends 6 6 Newspapers Magazines 36 36 T.V. Programmes 2 2 Others 14 14 Total 100 100 As per the study, majority respondents had brokers, newspapers and magazines as the best source of information regarding depository system. The Depository Participants With Whom The Investors Had Opened Up Their Demat Account Depository Participants No. Of Investors Percentage SHCIL 30 30 Master Capital 22 22 LSE Securities 16 16 Karvy Consultants 18 18 Others 14 14 Total 100 100 The study revealed that Majority participants had opened their accounts with Stock Holding Corporation of India Limited followed by Master Capital, Karvy Consultants, LSE Securities and other depositary participants. The Reasons For Opening Demat Account With Particular DP By The Investor The respondents were asked to tick the various factors being considered for opening demat account with a particular DP. Reasons Percentage Nearness to location 15 Fast transaction 30 Infrastructure Facility 25 Good client dealing 15 Goodwill of the Organization 10 Others 05 Total 100 As per the study, the major factor contributing in selecting the depository was Fast Transaction followed by other factors such as Availability of Proper Infrastructure, Client Dealing, Goodwill of the organization, approachability etc. The Ranking Given By The Investors To Various Advantages Of Depository System Advantages Mean Scores Ranking No scope for any risk of loss, theft or fraud regarding share certificates 1.32 1 Investment is highly liquid 1.96 2 No stamp duty 3.9 4 Bad deliveries are almost eliminated 2.82 3 The study found that majority of the investors were of the view that the depository system would overcome the chances of loss, theft or fraud as a first advantage followed by other such as liquid investments, elimination of bad deliveries and absence of stamp duties. The Ranks Being Given By Investors To Different Problems Of Depository Services. Problems Mean Scores Ranking Not fully aware of the mechanism 3.64 4 Fear of enquiries from Income Tax Department 2.45 3 Increase in transactions costs 2.27 2 Difficulty in maintaining accounts 2.25 1 Increased paper work 4.39 5 As per the study the investors thought maintenance of accounts as a major problem of Depository System and ranked it at first place. The study highlighted the other problems such as increase in the cost of transaction, fear of enquiries from Income Tax Department, not full awareness about the system and increased paper work. Satisfaction Level Of The Investors Regarding Depository Services Attributes Mean Scores Satisfaction Level Dealing of DPs 1.6 Highly Satisfied Fees structure of DPs 0.94 Satisfied Service time of DPs 0.32 Indifferent Infrastructure Facilities of DPs 0.97 Satisfied Dematerialization/Rematerialisation procedure 1.14 Satisfied The study found that the investors were highly satisfied with dealing of Depository participants and satisfied from other services such as fee structure, infrastructure facilties and demateralisation/rematerialisation procedures. However, many of the respondents were found indifferent from service timings of DPs. The Investors View Regarding The Different Factors Of Depository Services Sr. No. Factors Mean Scores View Point 1 More transparency in depository system 2 Strongly Agree 2 Fear of losing physical possession of share certificates -1.36 Disagree 3 More cost involved in opening, maintaining and closing of demat account 1.05 Agree 4 Manipulation done by DPs and Brokers -0.02 Indifferent 5 Burden on small investor has been increased 0.21 Indifferent 6 Cost of Depository System matches with the revenues from it 1.22 Agree 7 Demat process is a lengthy one 1.14 Agree 8 Business for brokers has been increased 1.58 Strongly Agree 9 Need of single Depository 0.02 Indifferent 10 Demat has a bright future

Comercio Electrónico

Comercio Electrà ³nico Este trabajo hablara sobre el desenvolvimiento del Comercio Electrà ³nico evidencia en los tiempos actuales, que comprende un instrumento cuyo crecimiento es impresionante, sobre los cuales es necesario tomar control que resguarde el desarrollo de la actividad Comercial que allà ­ se efectà ºa. El interà ©s que surja y se establezcan parà ¡metros controladores en beneficio de quienes forman parte de la actividad; es decir, tanto demandantes como comerciantes de bienes y servicios, asà ­ como de los agentes recaudadores de impuestos a la actividad comercial quienes determinan como usuarios las necesidades reales han de tomarse en cuenta para orientar el diseà ±o de la plataforma tecnolà ³gica sobre la cual opera estas actividades destinadas al Comercio, aun cuando los fabricantes de las tecnologà ­as han dado muestras fehacientes del perfeccionamiento en cuanto operatividad; sin embargo, en la actualidad se ha incrementado en el ciberespacio (escenario de la actividad comerc ial), un gran nà ºmero de fraudes que van en detrimento de quienes operan comercialmente a travà ©s de este medio, aà ºn cuando el espacio de la operacià ³n es virtual, los delitos o fraudes que ocurren en à ©l son reales. DESARROLLO En la actualidad la informatizacià ³n se ha implantado en casi todos los paà ­ses. Tanto en la organizacià ³n y administracià ³n de empresas y administraciones pà ºblicas como en la investigacià ³n cientà ­fica, en la produccià ³n industrial o en el estudio, e incluso en el ocio, el uso de la informà ¡tica es en ocasiones indispensable y hasta conveniente. Sin embargo, junto a las incuestionables ventajas que presenta comienzan a surgir algunas facetas negativas, como por ejemplo, lo que ya se conoce como criminalidad informà ¡tica. El espectacular desarrollo de la tecnologà ­a informà ¡tica ha abierto las puertas a nuevas posibilidades de delincuencia antes impensables. La manipulacià ³n fraudulenta de los ordenadores con à ¡nimo de lucro, la destruccià ³n de programas o datos y el acceso y la utilizacià ³n indebida de la informacià ³n que puede afectar la esfera de la privacidad, son algunos de los procedimientos relacionados con el procesamiento electrà ³nico de datos mediante los cuales es posible obtener grandes beneficios econà ³micos o causar importantes daà ±os materiales o morales. Pero no sà ³lo la cuantà ­a de los perjuicios asà ­ ocasionados es a menudo infinitamente superior a la que es usual en la delincuencia tradicional, sino que tambià ©n son mucho mà ¡s elevadas las posibilidades que no lleguen a descubrirse. Se trata de una delincuencia de especialistas capaces muchas veces de borrar toda huella de los hechos. En este sentido, la informà ¡tica puede ser el objeto del ataque o el medio para cometer otros delitos. La informà ¡tica reà ºne unas caracterà ­sticas que la convierten en un medio idà ³neo para la comisià ³n de muy distintas modalidades delictivas, en especial de carà ¡cter patrimonial (estafas, apropiaciones indebidas, etc.). La idoneidad proviene, bà ¡sicamente, de la gran cantidad de datos que se acumulan, con la consiguiente facilidad de acceso a ellos y la relativamente fà ¡cil manipulacià ³n de esos datos. La importancia reciente de los sistemas de datos, por su gran incidencia en la marcha de las empresas, tanto pà ºblicas como privadas, los ha transformado en un objeto cuyo ataque provoca un perjuicio enorme, que va mucho mà ¡s allà ¡ del valor material de los objetos destruidos. A ello se une que estos ataques son relativamente fà ¡ciles de realizar, con resultados altamente satisfactorios y al mismo tiempo procuran a los autores una probabilidad bastante alta de alcanzar los objetivos sin ser descubiertos. El estudio de los distintos mà ©todos de destruccià ³n y/o violacià ³n del hardware y el software es necesario en orden a determinar cuà ¡l serà ¡ la direccià ³n que deberà ¡ seguir la proteccià ³n jurà ­dica de los sistemas informà ¡ticos, ya que sà ³lo conociendo el mecanismo de estos mà ©todos es posible encontrar las similitudes y diferencias que existen entre ellos. De este modo se pueden conocer los problemas que es necesario soslayar para conseguir una proteccià ³n jurà ­dica eficaz sin caer en la casuà ­stica. En consecuencia, la legislacià ³n sobre proteccià ³n de los sistemas informà ¡ticos ha de perseguir acercarse lo mà ¡s posible a los distintos medios de proteccià ³n ya existentes, creando una nueva regulacià ³n sà ³lo en aquellos aspectos en los que, en base a las peculiaridades del objeto de proteccià ³n, sea imprescindible. Si se tiene en cuenta que los sistemas informà ¡ticos, pueden entregar datos e informaciones sobre miles de personas, naturales y jurà ­dicas, en aspectos tan fundamentales para el normal desarrollo y funcionamiento de diversas actividades como bancarias, financieras, tributarias, provisionales y de identificacià ³n de las personas. Y si a ello se agrega que existen Bancos de Datos, empresas o entidades dedicadas a proporcionar, si se desea, cualquier informacià ³n, sea de carà ¡cter personal o sobre materias de las mà ¡s diversas disciplinas a un Estado o particulares; se comprenderà ¡ que està ¡n en juego o podrà ­an llegar a estarlo de modo dramà ¡tico, algunos valores colectivos y los consiguientes bienes jurà ­dicos que el ordenamiento jurà ­dico-institucional debe proteger. No es la amenaza potencial de la computadora sobre el individuo lo que provoca desvelo, sino la utilizacià ³n real por el hombre de los sistemas de informacià ³n con fines de espionaje. No son los grandes sistemas de informacià ³n los que afectan la vida privada sino la manipulacià ³n o el consentimiento de ello, por parte de individuos poco conscientes e irresponsables de los datos que dichos sistemas contienen. La humanidad no esta frente al peligro de la informà ¡tica sino frente a la posibilidad real de que individuos o grupos sin escrà ºpulos, con aspiraciones de obtener el poder que la informacià ³n puede conferirles, la utilicen para satisfacer sus propios intereses, a expensas de las libertades individuales y en detrimento de las personas. Asimismo, la amenaza futura serà ¡ directamente proporcional a los adelantos de las tecnologà ­as informà ¡ticas. La proteccià ³n de los sistemas informà ¡ticos puede abordarse tanto desde una perspectiva penal como de una perspectiva civil o comercial, e incluso de derecho administrativo. Estas distintas medidas de proteccià ³n no tienen porque ser excluyentes unas de otras, sino que, por el contrario, à ©stas deben estar estrechamente vinculadas. Por eso, dadas las caracterà ­sticas de esta problemà ¡tica sà ³lo a travà ©s de una proteccià ³n global, desde los distintos sectores del ordenamiento jurà ­dico, es posible alcanzar una cierta eficacia en la defensa de los ataques a los sistemas informà ¡ticos. Objetivo General: Acceder a un conjunto de nociones, conceptos e informaciones diversas, que permita la exploracià ³n de la realidad del comportamiento de la actividad comercial dentro de la Red, midiendo el efecto que tal actividad ejerce en la sociedad y en forma individual y en especial, cuando son objeto de fraudes en la realizacià ³n de las actividades; a travà ©s de una metodologà ­a seleccionada y asà ­ entender los orà ­genes, causa y consecuencias del fraude electrà ³nico, y los delitos y abusos que ocurren en la Internet. Objetivos: Determinar las condiciones necesarias para el establecimiento de la actividad comercial en red, que permita una actividad segura, sin riesgos desde el punto de vista jurà ­dico. Conocer las variables dependientes e interdependientes que inciden en el proceso de la comercializacià ³n on line, que permita de deteccià ³n y lucha contra los delitos electrà ³nicos. Conocer el impacto que tienen en la sociedad y en el individuo el manejo y la ejecucià ³n de actividades de tipo comercial a travà ©s de la red. Evaluar y entender la tecnologà ­a utilizada en la plataforma operativa, software y hardware como medio de ejecucià ³n, para la comprensià ³n del delito electrà ³nico. CONCLUSION Despues de haber comprender las particularidades reales del problema, su entorno, dimensià ³n, asà ­ como el conocimiento holà ­stico de los demà ¡s elementos evidenciados en el marco teà ³rico concluir con aproximacià ³n a un tema de gran interà ©s y de preocupacià ³n, se puede seà ±alar que dado el carà ¡cter transnacional de los delitos informà ¡tico cometidos esto implica actividades criminales que no se contemplan en las figuras tradicionales como robos, hurtos, falsificaciones, estafa, sabotaje, etc. Sin embargo, debe destacarse que el uso de las tà ©cnicas informà ¡ticas ha creado nuevas posibilidades del uso indebido de computadoras lo que ha propiciado a su vez la necesidad de regulacià ³n por parte del derecho. Universidad Iberoamericana UNIBE Administracià ³n de empresas Jonathan Sanchez Mat. 10-0476 Introduccion a la TIC 2ndo Parcial Jonathan Antonio Sanchez Pena Primera terraza del arroyo num. 37, cuesta Hermosa 2 arroyo hondo. Tel. 809-567-4704, Cel. 809-917-1231 Personal: Fecha de nac: 24 de oct del 1990 Nacionalidad: Dominicana Cedula: 001-1861213-4 Educacion: Colegio San Judas Tadeo Universidad Unibe Administracion de empresas 2do semestre Idiomas: Espanol Ingles Experiencia Laboral: Hotel Jaragua Campamento Comatillo/ monitor Plaza Lama/ vendedor Referencias: Piroska Ordehi: 809.986.4556 Gianfranco Torino: 809-532-6161 INDICE Pag.1.. Introduccion Pag.2-5 . Desarrollo Pag. 6 .. Conclusion Pag.7 .. Internetgrafia INTERNETGRAFIA http://www.myownbusiness.org/espanol/s9/ http://www.seic.gov.do/baseConocimiento/TLCEEUU%20DRCAFTA/Texto%20del%20Tratado%20en%20Espaà ±ol/Capà ­tulo%2014.%20Comercio%20Electrà ³nico/DR-CAFTA%20Capà ­tulo%2014.%20Comercio%20Electrà ³nico.pdf

The Bluest Eye :: essays research papers

THE BLUEST EYE The Bluest Eye is a complex book. Substance wise it is a disturbing yet relatively easy read, but Toni Morrison plays with the narrative structure in a way so that complexity is added to the hidden depth of the text. From the beginning to the end of the book, the author takes the reader through a series of point of views that take turns in narrating the story. But by the end of the book, the author leaves the reader unclear on who the actual main character of the book is. Pecola Breedlove, although never the narrator, seems to be the constant victim and equally the main character of the story. Many readers can see the book as a story about Claudia MacTeer, who is the main narrator of the book, but most everything she narrates has a direct tie to Pecola’s life. From the very start, Claudia describes the home environment in which she lives in. That home environment is linked to how Pecola comes to live with them and what affect the two had on each other. Pecola’s presence slightly foreshadows her future longing for blue eyes by showing the great interest she had in Shirley Temple, who was known for being a pretty white girl. Claudia then goes into a series of stories and descriptions of what type of environment Pecola must live in at her own home. She describes the abandoned store in which the Breedlove family lives in and the terrible condition of the furniture, which reflects the type of family the Breedloves are. Whether it was Claudia or another unknown third person narrator, a specific situation is described in a brutal manner of exactly what type of envir onment exists in Pecola’s home. The situation was where Cholly and Polly fight each other with little hesitation or thought, and the brief narration ends with how Pecola is affected by such actions. Claudia’s experiences are even more tied to Pecola’s life through the events that occurred with Maureen Peal. Claudia begins describing Maureen as her own enemy but soon enough Maureen is introduced into Pecola’s life along with the point of view she had upon the ugly child. Maureen was fascinated by Pecola, which represents one of the many characters who looked down upon her. Along with the narration of Claudia and the third person, Cholly and Polly have a significant representation in the story.

1,000 Word Essay On THE LOVE STORY :: essays research papers

  Ã‚  Ã‚  Ã‚  Ã‚  There are many positive things and negative things about the movie and the story. In the movie you have a chance to see what Elizabeth looks like. That alone could be a positive and negative thing. The movie is more glamour than thought. In the movie your mind has more free will so therefore this is the better of the two. The thought in the movie that, there is unlimited communication between the two, takes away your imagination and the curiosity of what they will say and how they will say it in the last message between the two of them. The changing of the time period was a very smart and interesting thing done in order for the movie to fit exactly into place. In the story the little details is what makes it important. Such as the marble floor in the Post Office, or that in the story, the Post Office is small. All of these little details are left out in the movie. Although it doesn’t seem like a great deal, the little details do play a large part in the importance of the Postal Office in the story. Although the story seems more simple in the â€Å"word† sense, it also leaves a lot of room for the mind to wonder what it is like back in the 1800’s. Therefore the story is more open for the mind and it is more pleasing.   Ã‚  Ã‚  Ã‚  Ã‚  Ã¢â‚¬Å"A girl in a high-necked dark dress with cameo brooch at the collar. Her dark hair was swept tightly back, covering the ears, in a style which no longer suits our ideas of beauty. But the stark severity of that dress and hairstyle couldn’t spoil the beauty of the face that smiled out at me from that old photograph.† This above is the description stated in the story that described Helen Elizabeth Worley. This description is not of lustrous beauty, but of the true love he felt for her. This statement and description is made at the end of the story. The movie gave you the chance to make your opinion on looks before you even began to know her. You are sort of forced by your eyes to make judgments on her personal appearance in the movie. When you make judgments on appearance then you don’t get the picture of this story, or any story for that matter. The imagination is one of the most powerful tools you can have, and in the movie you don’t use it that often, because the movie paints the picture for you.

Storming of the Bastille :: essays research papers

The characteristics of a group are determined by its elements. The mob that stormed the Bastille on July 14th, 1789 was a group of citizens that were fierce, enraged, and blood-thirsty. To the people of Paris, the Bastille was a symbol of brutality and totalitarian power. It was hated because of the many stories that had emerged from its walls of horrible torture and brutality. To the people of Paris who stormed the Bastille, the prison which was the symbol of the absolute monarchy which France had been suffering under for so long. They were tired of being treated unfairly and not having a voice in most of the political affairs during the time period. They wanted "life, liberty, fraternity" and were determined to fulfill their wishes of a fair ruling system by means of force or agreement. Unfortunately, citizens had to resort to the use of force to gain what the felt lacked. Later on that day, a delegation was invited into the prison by the Governor of the Bastille, Bernard de Launay. DeLaunay then invited the delegation to lunch with him. When they did not return the mob became angry, fearing that they had been detained. A second delegation was sent forth. These soon came out again with the message that the Governor had adamantly refused to surrender. The delegates also had the information that the cannon were unloaded. This piece of news was all that the mob needed to urge them on. "...But the fury of the crowd continued to increase and their blind wrath did not spare de Launay's escort...Exhausted by his efforts to defend his prisoner...he had to seperate from M. de Launay...Hardly had he sat down when, looking after the procession, he saw the head of M. de Launay stuck on the point of a pike...The people, fearing that their victim might be snatched away from them, hastened to cut his throat on the steps of the Hotel de Ville..." The mob rushed into the prison’s courtyard. Some individuals were not as ruthless as others. "...Those who came in first treated the conquered enemy humanely and embraced the staff officers to show there was no ill-feeling..." However, several of the protestors were hurt as they attacked soldiers from the army. "....The people, transformed with rage, threw themselves on the sodiers..." Fierce fighting followed and carried on into the evening. Finally the mob got their hands on some cannons.

A Marketing Plan Essay

Firms that are successful in marketing invariably start with a marketing plan. The plan should cover one year. For small companies, this is often the best way to think about marketing. Things change, people leave, markets evolve, and customers come and go. In many respects, the Marketing Plan is the most important document produced by marketers as it not only helps to justify what has occurred in the past, but is critical for explaining where a company intends to go in the future. The first step is the Situation Analyses. The purpose of the situation analysis is to indicate to a company about the organizational and product position, as well as the overall survival of the business, within the environment. This allows for the evaluation of the company’s objectives, strategy and capabilities. These areas indicate to an organization about the strength of the product or whether there are areas for improvement, as well as how well an organization will fit with the external environment. I will take as particular case, one of my company’s products, namely, the book I’ve written â€Å"Unique and Different†. Considering the concept of the entire project we are carrying and that is to start making some changes around, to start, step by step, being satisfied by the world we live in, we begun by outlining our own experiences and perceptions in our first book. If we look at the things around us from a reserved point of view, the situation is difficult enough due to the external factors, such as: – Continuous change – people deal every day with novelty and need to keep up with the changes and often forget to answer their true body and mind needs. Continuous technology development – due to this type of development people tend use every day, more and more the smart technology forgetting the â€Å"old fashioned† way to broaden their universe. – Demanding society – society demands more and more, forces the humans to act like robots and despite some hidden desire to give time to such relaxation moments, choose not to – out of capping to every day schedules. Decrease of the life quality – enslaved to a robotic life and forced to act as the society requests the quality of people’s lives is decreasing every day, being hard enough to start taking it from the beginning and understanding that above all they count the most These are just a few of the aspects that could harden the fulfillment of the set goal. The second step would be the SWOT analyses which is a structured planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business. Setting the objective should be done after the SWOT analysis has been performed. This would allow achievable goals or objectives to be set for the organization. Identification of SWOT is important because they can inform later steps in planning to achieve the objective. †¢ Strengths: the strength of the product could be characterized as mentioned above through: novelty, will to change, perspective, broaden the universe, awareness of one’s needs, discovering truths about one self and so on. This is considerably a step ahead of any other â€Å"writer† because this is intended not to be a novel well sold but a book that teaching you to get to know yourself in a different playful way. Weaknesses: contrary to the strengths mentioned above – a weak side would be exactly this – the fact that people forgot how to live their lives and became robotic, enslaved by the demands of a poor society. People have closed their eyes to the exact truth that lies before them. †¢ Opportunities: in my company’s case the elements that the project could exploit to its advantage would be exactly the point where we, as a society stand right now. The society is weaken, is confused, does not know whom to obey anymore or if it is of any purpose to do it and thus, this would be the perfect time to start doing some changes and create their own path. Threats: the basic elements in the environment that could cause trouble for our project are thin lines that lay between our project and those who just want to become some type of over night writers, by selling what everybody sell these days. It is difficult to explain to people right now that something could be different if they just gave it a try. The third step is building a strategic marketing plan and here most people fall into the trap of thinking that â€Å"marketing† just means advertising, PR or promotion. But marketing and a marketing plan is so much more than that, and includes everything from understanding the market to which you’ll sell your products and services, to choosing specific tactics you’ll use to reach that market. Building a strategic marketing plan is know where to place your products, when to place it, to whom start addressing and how to address exactly. The forth step is marketing mix strategy. Marketing mix is a strategy that has been formulated after taking into consideration the 4P’s of marketing: product, price, place and promotion. This marketing mix comprises four components namely; Product, Price, Place and Promotion. These four components are popularly known as the 4P’s of marketing mix. A marketer has to use a combination of these 4P’s to develop a profit-yielding strategy. The 4 Ps – establish the exactly the place of the product, where is situated, the targeted section of market and to whom is addressed. Promotion carries a high importance especially considering the fact that we are talking about a book. And of course The fifth step is the marketing budget is an estimated projection of costs required to promote a business’ products or services. A marketing budget will typically include all promotional costs, including marketing communications like website development, advertising and public relations, as well as the costs of employing marketing staff and utilizing office space. The costs in a marketing budget will be allocated according to the campaign and the media to be utilized. Some prior research will be necessary for the cost estimates to be as realistic as possible. Knowledge of key industry and market factors must be taken into account when developing your marketing plan. Your plan will also be influenced by researching your competition. You will want to allot funding in a way that exploits the weaknesses of your competitors and emphasizes your strengths. Considering that fact that our project is just starting and that the book is just one of the products it offers, it would be hard enough to analyze exactly the costs of just promoting the book, because generally we consider that the best way to present yourself is face to face, thus we are assisting as many fairs as possible – this way having the chance to meet people personally and present them the opportunity we offer, directly. Concluding – for the book, for now have been used online socializing networks and the presence to all the possible books fairs organized around the country. The sixth step is the marketing perform plan which may be part of an overall business plan. Marketing perform plan can function from two points: strategy and tactics. Behind the corporate objectives, which in themselves offer the main context for the marketing plan, will lay the â€Å"corporate mission,† which in turn provides the context for these corporate objectives. Having the same objective, performing a well established plan represents the basic step in achieving the set goal and acting in the direction of the future, seeing beyond today and developing a better tomorrow. The seventh step would be the perform evaluation. Annual performance reviews are a key component of employee development. The performance review is intended to be a fair and balanced assessment of an employee’s performance. Annual performance reviews are a key component of employee development. The performance review is intended to be a fair and balanced assessment of an employee’s performance or of the achievement of a set goal. Everybody engaged in the entire process of the platform has well established goals to achieve and of course, well established terms to present their situation, Being about a platform the activity of the employees could be even more, analyzed and characterized by public – the public being the key factor that would position the project or that would situate it according to a percentage. And the eighth step is considered when adjusting the marketing plan as necessary after reviewing the annual balance or after analyzing the results of the set goals. After ongoing certain stages with a well planned goal – there is the need to and analyze the results of the goals and the exact position where we stand and if necessary start rethinking and adjusting the marketing plan or the spects which clearly didn’t answer our needs or expectations. Some aspects that could be rethought are: the way we address to people, the aspects we are trying to reach, the chosen moment /period, the benefits offered and a lot of other aspects – in this field having the possibility to joggle a lot with the way we put thing into action. Overall a marketing plan should state exactly what a business, company, project tries to emphasize and reach.

BTEC BUSINESS LEVEL 2 UNIT 11 P1-P5 Essay

Businesses that are well known for providing superb customer service have several characteristics in common: they understand what customer service really means they understand their customers and aim to fulfil their needs in every way every single person in the organisation wants to achieve this aim. Customer service is the customer’s complete experience, from the second they enter a business or view a website, to the after-sales service, such as spare parts or repairs. Superb customer service means providing services that customers did not even know they wanted, but are delighted to find are provided. Identifying Customer Needs Effective customer service involves satisfying customer needs, so the first step is to find out what these are. All customers contact a business because they want something. Businesses use several methods to identify the needs of their customers quickly. E.g. restaurants, supermarkets, Argos, Thomas Cook how do you think Chelsea FC identify the needs of their customers? Common customer needs: Make a purchase Order a product or service Obtain information Ask for advice Enquire about an order Change an order Report a problem Ask for assistance or help Return or exchange goods Complain Presentation Skills What do other people see when you approach them? Someone who looks smart and professional, or someone who looks like they fell out of bed 10 minutes ago? Presentation skills have nothing to do with good looks, but everything to do with a welcoming smile, appropriate clothes and a smart appearance. Personal presentation  Ã¢â‚¬â€œ uniforms, guides on hairstyles, jewellery, discrimination Body language  Ã¢â‚¬â€œ posture, facial expressions, gestures working environment  Ã¢â‚¬â€œ tidy work area, cooperation and politeness towards staff Interpersonal Skills These relate to your attitude and behaviour towards other people. Attitude –  Be positive, leave problems behind Behaviour –  Courteous, respectful, honesty, thoughtful First impressions and greetings –  Nice reception areas, formal and polite greetings Interpersonal skills –  Listening carefully, note taking, asking questions,  positive  responses, courtesy, concern, confidence, interest, thoughtfulness, respect, tact, efficiency Responding to customer behaviour –  Watch customer body language, listen for their mood, choose words and timing carefully, see the whole picture Communication Skills You need to speak to your customers and how you do this is important. You must take into consideration: Tone of voice – The way in which you say something, expressing yourself when you speak Pitch – The sound that you make when you speak, high/low, loud/quiet Language – Use appropriate language, avoid slang and jargon Pace – The speed at which you speak, speak slowly and clearly Listening skills – Active listening (concentrating on the speaker, notice their feelings), Reflective listening (restating what you hear at points during the conversation to check your understanding) Scope of job role – Staff should know what they can and cannot do as part of their job and the type of issues they must refer to a supervisor. This should not stop them using their own initiative to resolve a straightforward problem quickly, providing they do not make arrangements or promises that are outside their authority Knowledge of Products/ Services – You can only give customers accurate information and advise them about the best options to suit their needs if you have a good knowledge of the products and/ or services available. Because you cannot always memorise these, you also need to know where to find the information, such as in a catalogue, brochure or database. Type and Quality of products/services Businesses monitor and evaluate  their  customer service so that they can remedy problems and introduce improvements. This can be done in various ways. The methods used usually depend upon the size and type of business. Informal customer feedback  Ã¢â‚¬â€œ easy and cheap; an example is a waiter asking you how your meal is when you are eating Customer questionnaires/comment cards  Ã¢â‚¬â€œ issued by many businesses e.g restaurants; these give the business an idea of how effective their customer service is.  Question) – What do you think a disadvantage of this form of monitoring might be? Staff feedback  Ã¢â‚¬â€œÃ‚  this is invaluable, and not just because it is free; many staff receive or overhear customer comments, both positive and negative. In addition, if staffs are unhappy and leave to work elsewhere, it is sensible to find out why. Mystery customers  Ã¢â‚¬â€œ employed to visit stores to assess staff. They may also check competitor’s stores to compare service levels.  (Question) – What things do you think a mystery shopper will be looking out for? Complaints and compliment letters  Ã¢â‚¬â€œ encouraged by many organisations as a form of feedback; If several simi lar complaints are received, there is  obviously  a problem that needs immediate attention. This is why organisations record the complaints they receive and then check to see if there are any common factors.